How Many Character Limits In A Keyword And Description?

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How many character limits in a keyword and description?

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Google usually shortens snippets to ~155-160 characters. But meta descriptions can be of any length, it's best to keep meta descriptions long enough that they're understandable enough, so we're going to use 50- Recommend descriptions between 160 characters. Keep in mind that the "optimal" length will vary depending on your situation, and your primary goal should be to deliver value and increase clicks.

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